why indycube happened when we stopped marketing
Last week, we went for a lovely lunch with the folks from LHP Accountants, who are based in Carmarthen. Mark was the guest speaker of the afternoon, and shared some thoughts on marketing, Brexit and self-employment.
Most of you will know that indycube started out 6 years ago, when Mark decided he wanted to build a place to facilitate people who wanted to work together rather than apart. What you may not know is that it wasn't an easy ride. indycube offered out free coworking for a month and the place was full, but nobody wanted to pay when the trial month was out. Mark was left with a big office and only a couple of people.
He soon realised that the traditional, and often expensive, methods of marketing didn't work - instead, we needed to rely on communication, community spirit and good old fashioned gossip. He put the coffee and lights on, and pretended the place was full, and soon, it was! indycube doubled their membership every month for 6 months at the beginning. Mark put this down to conversations over pints at the local, or over the counter at the chippy.
Wales, he said over lunch, is different. We have a rebellious spirit that has been suppressed over the years; consequently we are used to being told what to do. indycube is a place for people to draw energy from the people around them, bounce ideas back and forth and work alongside one another - it's also a place where you can do whatever you want to do. (Well, within reason!) We've got, or have had, device labs and photography studios, small businesses and full scale publishing houses. We provide the desk, the wifi and the coffee but it's up to our users to provide the rest, to make the most of the space, to establish their roots and to make the connections.
Mark also posed the theory that following Brexit, more and more people are likely to be working for themselves, potentially making freelancers the new biggest workforce in Wales. That's why spaces like indycube need to exist, and it's why we're trying to expand as far and wide as possible! People should be able to work where they live, without a lengthy commute being taken as standard, spouses should be able to pop home for lunch, mothers and fathers should be able to pick up their children from school. These are quality of life issues that we could be better at if we chose to be, and it's as simple as believing in yourself and your business, and taking the plunge.